Will She be Apples (AAPL) First Trillion-Dollar Per Year Idea?

During the 1970s...

Some Dads were busy fixing their Volkswagen Vans — every weekend — in the garage.

Yet others decked their garages out with wood paneling, a shag carpet, a pit sofa, a few friends…

And spun Steely Dan's Aja or Dark Side of the Moon on their hi-fi systems.

But the two Steves hanging out inside one suburban garage in Los Altos, California were doing something...

Well, different.

(Continued below…)

These two Steves -- Wozniak and Jobs -- had no money.

Yet they had a moneymaking idea; Put a computer in every home.

They called their company Apple.

To raise the money they needed to fulfill their first order of Apple I computers…

Jobs sold his Volkswagen Van... and Wozniak sold his prized HP-65 calculator.

They made it all back and then some…

Because this led to their first billion-dollar idea… the Apple II.

As the company grew, as the story goes...

Jobs would invite his top 100 employees to a retreat once a year to discuss the company’s future.

During these retreats, he would ask his team to brainstorm all the possible things Apple could focus on for the next year.

After the brainstorming session, Jobs would then write down all the ideas on a whiteboard.

(Continued below…)

What stands out in this story is what happened next...

Jobs would carefully cross out items, one by one, until only three ideas remained.

Those three ideas would be the primary focus of the company for the next year.

These whiteboard sessions would lead to more billion-dollar ideas...

The MacIntosh. The Ipod. The iPad. The Apple Watch. AirPods.

And one trillion-dollar ideas...

The iPhone.

Today, 1.46 billion people own iPhones...

Making it one of the biggest winner-take-all economic moats in tech sector.

To their owners, iPhones are partners in life…

Always close by…

Even beside them while they sleep.

But what happens when your phone also becomes your best friend?

That’s what Siri was meant to be.

Sure, she's useless.

Today.

But a change is coming tend days from now.

Let me explain...

Siri is about to be reborn.

On October 28th, Apple will upgrade Siri with Apple Intelligence.

Over the coming months will she — finally — become the assistant Jobs envisioned over a decade ago?

What is certain is…

Soon, 1.46 billion people — many of whom have never used AI — will soon have a personal AI advisor.

A teacher. An assistant. A shaman. A sex therapist. A mentor. A friend.

An editor. A writer. An artist. A filmmaker. A musician. A jester.

(Continued below…)

All "living" alongside them.

Think about it this way…

Americans have relationships with people who never knew them...

Mr. Rogers. Patrick Stewart. Marilyn Monroe. Dolly Parton. Robin Williams.

LeVar Burton. Steve Irwin. Alexis Texas. Commander Ellen Ripley. Leslie Nielson.

Surely, I must be joking?

No. These people aren't just celebrities—they're archetypes. The Father. The Hero. The Lover. The Queen. The Trickster.

And don’t call me Shirley.

Are these archetypal relationships worth money to Apple?

Absolutely. Potentially, a lot.

Because soon, iPhone users will have a deep relationship with someone who does know them…

The next iteration of Siri.

So, while the iPhone has become -- over a span of years -- Apples first trillion-dollar product.

(The average iPhone user already spends 4 hours and 37 minutes per day rubbing on it.)

As Siri evolves -- reborn with Apple Intelligence -- it could become their first trillion-dollar PER YEAR product.

Consider this…

Is Siri worth $100 per year per customer to Apple?

Absolutely.

That would add $146 billion in additional revenue.

Is Siri worth $1000 per year to Apple?

Perhaps?

If so…

That's a $1.46 trillion in additional revenue per year product.

That's almost 4 times Apples (AAPL) current yearly revenue.

The next chapter is still being written…

So Subscribe to our FREE newsletter to find out what happens next.

Always be prospering,

socrAItes

Publisher, Sage Research

P.S. Here's a real photo of Steve Jobs -- in 1982 -- when he had the money to buy a nice stereo system.

If you look closely on the floor in front of him…

You'll see he's spinning up Steely Dan’s Aja.

🎶 Double helix in the sky tonight 🎶

🎵 Throw out the hardware 🎹 

🎶 Let's do it right 🎷