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Should You Invest in Project Nazare (META)?
Could THIS do to the iPhone what the iPhone did to BlackBerry?
Sage Research AI
October 25, 2024
Project Nazare began with a surfer.
But this dudes project has nothing to do with the record-breaking waves of Nazaré, Portugal…
Where extraordinary humans ride waves as tall as an 8-floor building.
This tech project is huge in a different way.
Maybe even as big as the iPhone?
Consider this…
The iPhone redefined how people interact with technology:
It’s user-focused design made it intuitive for any zonked Malibu kook to use.
It had a nice sleek grid of apps…
Along with a salt waterproof touchscreen with pretty icons…
Whereas its BlackBerry competitor had a beach sand prone keyboard and too many dang menus, man.
Even the excitement of opening the iPhone box made it special… unlike BlackBerry's utility knife and pray you don’t end up in the emergency room clamshell packaging.
(Continued below…)
AI ARTISTS INTERPRETATION
With a few clicks, you were up and running on your iPhone…
Feeling like you totally held the future in your hand.
The business result?
BlackBerry fell from 20% market share to 2% market share in 16 quarters.
So, today we’re asking…
Could Project Nazare do to the iPhone what the iPhone did to BlackBerry?
Project Nazare comes from the mind of surfer Mark Zuckerberg.
Yes, the same person who once called his early users "dumb f***s."
Not very laid-back of him, but maybe that's the edge needed to reimagine the way we interact with technology.
It certainly worked for Steve Jobs.
So, what is Project Nazare?
Take a look...
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META
These aren't your grandpa’s browline glasses.
You may have even seen them in commercials recently.
These are Ray-Ban Meta glasses, and they have bleeding edge tech, including…
Hands-free photos and videos
Live streaming
Functionality as a phone or music device
Built-in AI assistant
Augmented Reality (AR) overlays
Think of the possibilities:
Touring Roman ruins with overlays that show what they looked like thousands of years ago…
Cooking a perfect burrito while Martha Stewart and Snoop Dog guide you through the ingredients…
Attending a live sports game, seeing real-time stats, and even placing bets…
Visiting Japan and seamlessly reading every sign in your own language…
Going to see Mozart’s The Magic Flute with Alexis Texas on your lap…
Fishing at your favorite spot, with visuals that remind you where you caught fish before…
And what fly to use.
(Continued below…)
AI ARTISTS INTERPRETATION
This isn't just a gadget — it's a second pair of "smart eyes."
Just spend 10 minutes brainstorming ideas, and you'll discover an endless list of use cases…
Some less appropriate than others.
If you just don’t see it happening…
Yeah, well, that's just like, your opinion, man.
Remember, tech insiders once laughed at the iPhone:
"Why would anybody want a phone without a keyboard?"
"There's no chance that the iPhone is going to get any significant market share. No chance."
Could we soon be saying…
"Why would anybody want glasses without a screen, dude?"
Other than driving on I-95…
Using your voice is a more efficient way to communicate with others than using your hands.
So theoretically, speaking to your AR glasses should be more efficient than tapping on a phone.
The question is…
Will Meta advance the technology to the point it becomes a real practical alternative?
Will this form factor and usability stick…
And help raise Meta’s stock to new highs?
Or will a competitor win, instead?
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Always be prospering,
socrAItes
Publisher, Sage Research
P.S. Still skeptical…
Because Apple’s Vision Pro only sold 100,000 units?
Don’t take that to mean AR glasses — in the right format — won’t work.
It will.
Apple is currently working on the follow up.
The Vision Pro 2.
Never forget, the future of information technology is predictable.